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LATEST ARTICLES
3 Major Hurdles Brands Face Launching Ecommerce in China
Despite the lack of a functional shipment and payment infrastructure, Chinese companies have invested heavily in e-commerce in the past decade and have created an online demand worth hundreds of billions of dollars. However, while the path has been forged and consumers have been educated to purchase goods online, western brands who want a piece of this tremendous market will discover that the lay of the land is unlike what they’ve experienced in the US or Europe.
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The NEW Customer Service Means Offering Convenience
In a recent interview by Luxury Society on trends for 2013, I mentioned customer service as a critical trend for the coming year, adding that “No one in luxury really likes to discuss customer service because the assumption is always that, as a luxury brand, there is an innate high degree of service.”
